Principles of Sales Certificate - Business Qualification

Certificate in Principles of Sales

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Certificate in Principles of Sales

Assessment Requirements Coursework, Portfolio of Evidence, Task-based Controlled Assessment, Written


This qualification is internally assessed and internally quality assured by Centre staff and externally quality assured by Innovate Awarding External Quality Advisors (EQAs).

Aims and Objectives of the Qualification

The Level 2 Certificate in Principles of Sales provides Learners with the essential skills and knowledge required to work in a sales-led environment. It is designed to meet the skills needs of employers of all sizes across the public, private and not-for-profit sectors and provides a solid foundation in sales theory, processes and sales techniques.

Entry Guidance

There are no formal entry requirements for this qualification.

This qualification is suitable for those who are preparing to work or currently employed in junior sales positions across a variety of sales related industries.

Roles may include online sales, sales queries and supporting a field sales team orinternal senior sales professionals.

Progression Opportunities

Learners who achieve this qualification could progress into or within employment in a number of areas such as supporting a sales team, and/or continue their study in the same work in a variety of sales industries.

On completion of this qualification, Learners may progress to Level 3 Certificate in Principles of Sales.


For details on eligibility for government funding please refer to the following websites:


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