Digital Marketing Qualification - Business & Admin

Award in Principles of Digital Marketing Platforms

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Award in Principles of Digital Marketing Platforms

Assessment Requirements Portfolio of Evidence

This qualification is internally assessed and internally quality assured by Centre staff and externally quality assured by Innovate Awarding External Quality Advisors (EQAs).

Aims and Objectives of the Qualification

The aims of the qualification are to support and help develop the knowledge of learners who may be professionals, starting up their own business or working for others in the use of digital marketing platforms. The learning covers the understanding required to use the correct platforms for the purpose of the marketing
activity and the benefits of the different platforms used to help increase opportunities and marketing.

Entry Guidance

There are no formal entry requirements for this qualification.

This qualification is suitable for those who work, or are looking for work and for those who may be self-employed and looking to understand how to market a business through digital marketing platforms. It is suitable for a variety of different environments and sectors. It provides Learners with an opportunity to demonstrate their understanding digital marketing principles.

Progression Opportunities

Learners who achieve this qualification could progress to further learning with qualifications such as

  • IAO Level 2 Certificate in Principles of Sales 
  • IAO Level 2 NVQ Certificate in Sales 
  • IAO Level 2 NVQ Diploma in Sales 
  • IAO Level 3 Certificate in Principles of Sales 
  • IAO Level 3 NVQ Certificate In Sales 
  • IAO Level 3 NVQ Diploma in Sales 


For details on eligibility for government funding please refer to the following websites:



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